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Activating the intrinsic motivations of beneficiaries for longer lasting conservation and development projects

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  • Driss Ezzine de Blas

    (UPR Forêts et Sociétés - Forêts et Sociétés - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement, Cirad-ES - Département Environnements et Sociétés - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement)

Abstract

How can we design conservation and development projects that produce lasting changes? How can we increase their effectiveness and legitimacy? The classical economic incentives of environmental policies (certification, sustainable forest management, payments for environmental services, green loans, etc.) are effective in the short term, but their environmental performance is not necessarily guaranteed in the long term. However, when the intrinsic motivations of beneficiaries are activated, these beneficiaries take greater ownership of the objectives of actions: they demonstrate more lasting behavioural change. Recent research combining behavioural economics and social psychology, conducted for such projects, is opening a rich and complementary avenue to mobilise this latent human potential. Considering intrinsic motivations implies recognising the importance of the psychological dimension of any action. Research and development decision-makers and donors can and ensure their calls for projects incorporate methods to identify and activate these motivations.

Suggested Citation

  • Driss Ezzine de Blas, 2021. "Activating the intrinsic motivations of beneficiaries for longer lasting conservation and development projects," Post-Print cirad-03261909, HAL.
    • Handle: RePEc:hal:journl:cirad-03261909
    DOI: 10.19182/perspective/36389
    Note: View the original document on HAL open archive server: https://hal.science/cirad-03261909
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    Keywords

    Incentive; motivation; value system; psychology; human behaviour; psychological factor; payments for ecosystem services; agriculture; conservation; environment; biodiversity; forest; theory of change; development policy; Tropical zone; Southeast Asia; Latin America; Africa; Madagascar; Mediterranean;
    All these keywords.

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