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Heterogeneity of plural forms: A revised transaction cost approach

Author

Listed:
  • Paula Sarita Bigio Schnaider

    (Getulio Vargas Foundation)

  • Claude Ménard

    (CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique, UP1 UFR02 - Université Paris 1 Panthéon-Sorbonne - École d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Maria Sylvia Macchione Saes

    (USP - Universidade de São Paulo = University of São Paulo)

Abstract

Strategies pushing firms to adopt plural forms and the heterogeneity of solutions they endorse have attracted increasing attention. This paper proposes a theoretical framework that combines asset specificity and uncertainty to explain why there are plural forms and focuses on the key role of uncertainty, within a given range of asset specificity, to predict what and when specific types of plural forms should be observed. Propositions derived from this model are tested on an extensive set of cases from the agribusiness sector. The empirical richness of these cases allows going beyond the existing literature, which has essentially focused on franchising.

Suggested Citation

  • Paula Sarita Bigio Schnaider & Claude Ménard & Maria Sylvia Macchione Saes, 2018. "Heterogeneity of plural forms: A revised transaction cost approach," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-04011062, HAL.
    • Handle: RePEc:hal:cesptp:hal-04011062
    DOI: 10.1002/mde.2935
    as

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