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The Connection Between the Reemergence of Populism and the Image of Tourism Destinations

Author

Listed:
  • Mª Carmen Pardo-López

    ("IPVC (Polytechnic University Viana do Castelo), CITUR (Centre for Tourism Research, Development and Innovation) ESTG- Avda do Atlántico, 4900- , Viana do Castelo, Portugal " Author-2-Name: María Pardal Author-2-Workplace-Name: Universidade do Minho, CICP, Centro de Investigação em Ciência Política, 4710-057 Braga, Portugal Author-3-Name: Mónica Cecilia Cortés García Author-3-Workplace-Name: Next Educación; Almagro 42, 28010, Madrid, Spain. Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

" Objective - This research aims to examine the influence of populist movements on the reputation of nations as travel destinations, addressing the gap in the literature regarding the relationship between populism and the tourist image of destinations. The study adopts a theoretical approach supported by empirical indicators to analyse this global phenomenon (Lopes, 2011) (Martínez & Alvarez, 2010) (Chaulagain et al., 2019). Methodology - The study utilises indicators from the Travel & Tourism Competitive Index (TTDI - Travel and Tourism Development Index) of the World Economic Forum (World Economic Forum, 2019), chosen for their coherence, interpretability, and comparability. Additionally, a review of political, economic, and tourism literature complements the analysis to provide a comprehensive understanding of the interplay between populism and tourism (Gallarza, Saura, & Garcia, 2002; Pike, 2007). Findings - The findings highlight a complex relationship between the rise of populism and the deterioration of a tourism destination's image. While populist movements are not the sole cause of a decline in destination attractiveness, their impact on political stability, economic conditions, international relations, openness, and other related factors collectively contributes to the reputation and competitiveness of these destinations. Novelty - This study fills a significant gap in the academic literature by exploring the connection between populism and tourism destination images on a global scale, an area previously addressed only in specific case studies (Gallarza, Saura, & Garcia, 2002; Pike, 2007). The originality lies in integrating TTDI indicators with the theoretical implications of political phenomena, offering valuable insights for both researchers and policymakers. Type of Paper - Empirical"

Suggested Citation

  • Mª Carmen Pardo-López, 2024. "The Connection Between the Reemergence of Populism and the Image of Tourism Destinations ," GATR Journals jber252, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jber252
    DOI: https://doi.org/10.35609/jber.2024.9.3(1)
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    More about this item

    Keywords

    Populism; Tourism Destination Image; Destination Branding; Tourism Competitiveness.;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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