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Competitive intelligence and network mapping of interfirm alliances

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  • Brigitte GAY (LEREPS-GRES & Toulouse Business School)

Abstract

In many industries, networks, rather than firms, have become the organizing level at which firms compete with each other. One role of competitive intelligence is to help firms understand their global environment as well as master their position in a number of industrial sectors. The pertinence of a firm strategy and position in the different segments it is involved in, can be analyzed by mapping the complex alliance networks that characterize industries today. These tools enable also a tech watch of individual, highly innovative, sectors as well as understand the links between countries and the positions of the nations themselves in the global environment.

Suggested Citation

  • Brigitte GAY (LEREPS-GRES & Toulouse Business School), 2008. "Competitive intelligence and network mapping of interfirm alliances," Cahiers du GRES (2002-2009) 2008-05, Groupement de Recherches Economiques et Sociales.
    • Handle: RePEc:grs:wpegrs:2008-05
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    File URL: http://cahiersdugres.u-bordeaux4.fr/2008/2008-05.pdf
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Alliance; network; mapping; biotechnology; competition;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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