Directed Consumer Search
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References listed on IDEAS
- Marco A. Haan & José L. Moraga‐González, 2011.
"Advertising for Attention in a Consumer Search Model,"
Economic Journal, Royal Economic Society, vol. 121(552), pages 552-579, May.
- Haan, Marco A. & Moraga-Gonzalez, Jose L., 2009. "Advertising for attention in a consumer search model," IESE Research Papers D/794, IESE Business School.
- Marco A. Haan & Jose Luis Moraga-Gonzalez, 2009. "Advertising for Attention in a Consumer Search Model," Tinbergen Institute Discussion Papers 09-031/1, Tinbergen Institute.
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This paper has been announced in the following NEP Reports:- NEP-COM-2015-11-01 (Industrial Competition)
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