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Industrial Structure and Strategic Takeover in a Differentiated Market

Author

Listed:
  • Giraud-Heraud, E.
  • Hammoudi, H.
  • Mokrane, M.

Abstract

We examine takeover strategies for a multiproduct firm operating in a horizontally differentiated market. We show why a strategic scheme for taking over competitors should obey a maximal market share connection principle. When trying to reinforce its market power, a multiproduct firm should try and connect its product lines because this renders its pricing policy more efficient.

Suggested Citation

  • Giraud-Heraud, E. & Hammoudi, H. & Mokrane, M., 1999. "Industrial Structure and Strategic Takeover in a Differentiated Market," Papers 99-34, Paris X - Nanterre, U.F.R. de Sc. Ec. Gest. Maths Infor..
    • Handle: RePEc:fth:pnegmi:99-34
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    Keywords

    INDUSTRY ; MARKET STRUCTURE ; BUSINESS ORGANIZATION;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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