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Convergence of Divergence in European Market Research Practices?

Author

Listed:
  • Denis, J-E
  • Lee, J-Y
  • Czellar, S

Abstract

This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.

Suggested Citation

  • Denis, J-E & Lee, J-Y & Czellar, S, 1996. "Convergence of Divergence in European Market Research Practices?," Papers 96.20, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
    • Handle: RePEc:fth:ehecge:96.20
    as

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    Keywords

    EUROPE ; RESEARCH AND DEVELOPMENT;

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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