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Orientation vers le marche, performance et activites de recherche marketing

Author

Listed:
  • Denis, J.-E.
  • Czellar, S.
  • Graber, S.

Abstract

Cette etude porte sur l'examen de l'orientation vers le marche de la firme, ses activites de recherche marketing et sa performance. Une serie d'hypotheses de recherche sont proposees et testees empiriquement sur un echantillon de 175 entreprises suisses appartenant a differents secteurs industriels.

Suggested Citation

  • Denis, J.-E. & Czellar, S. & Graber, S., 2001. "Orientation vers le marche, performance et activites de recherche marketing," Papers 2001.01, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
    • Handle: RePEc:fth:ehecge:2001.01
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    More about this item

    Keywords

    MARKETING ; SECTEUR INDUSTRIEL ; CONCURRENCE;
    All these keywords.

    JEL classification:

    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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