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Valuing Non-Marketed Goods and Services Using a List Field Experiment

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  • John List

Abstract

Contingent valuation is a widely used method for estimating the value of nonmarket commodities. Yet, a persistent issue is whether responses to Contingent Valuation Method (CVM) questions accurately reflect true values. Recent studies indicate that hypothetical bias is a significant factor that creates a gap between intentions and actions. I use a novel approach within non-market valuation - a List Experiment in the field - to test whether it can attenuate the hypothetical bias observed within CVM surveys. Using data from 400 subjects in a field experiment, I find initial promising results.

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  • John List, 2025. "Valuing Non-Marketed Goods and Services Using a List Field Experiment," Framed Field Experiments 00809, The Field Experiments Website.
    • Handle: RePEc:feb:framed:00809
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