IDEAS home Printed from https://ideas.repec.org/p/eti/dpaper/10021.html
   My bibliography  Save this paper

Empirical Study of IPTV Diffusion: Comparison between Japan and Korea

Author

Listed:
  • KINUGASA Satoshi
  • MOTOHASHI Kazuyuki
  • Yeong-Wha SAWNG
  • TERADA Shinichiro

Abstract

This study analyzes a diffusion pattern of IPTV (Internet Protocol TV), based on TAM (Technology Acceptance Model). RIETI conducted a household survey of IPTV to understand factors behind advancement of "digital conversion" of Internet and broadcasting services in Japan. The results of this survey are compared with those of a similar survey in Korea, conducted by ETRI (Electronics and Telecommunications Research Institute). Our structural equation model (SEM) analysis reveals that "ease-of-use" is an important factor in encouraging non IPTV users in both Japan and Korea to adopt it, but that the path from "usefulness" to "adoption" is stronger for Japanese households. Also in relation to IPTV users' intention to use IPTV, Japanese were directly influenced by "usefulness," while Koreans were not.

Suggested Citation

  • KINUGASA Satoshi & MOTOHASHI Kazuyuki & Yeong-Wha SAWNG & TERADA Shinichiro, 2010. "Empirical Study of IPTV Diffusion: Comparison between Japan and Korea," Discussion papers 10021, Research Institute of Economy, Trade and Industry (RIETI).
    • Handle: RePEc:eti:dpaper:10021
    as

    Download full text from publisher

    File URL: https://www.rieti.go.jp/jp/publications/dp/10e021.pdf
    Download Restriction: no
    ---><---

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eti:dpaper:10021. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: TANIMOTO, Toko (email available below). General contact details of provider: https://edirc.repec.org/data/rietijp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.