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Performance and Challenges of Newspapers in India: A Case Study on English versus Vernacular Dailies in India

Author

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  • V.V.S. Sarma
  • Sanjay Kumar

Abstract

Newspapers has shown steep decline of circulation and advertising revenue in the west. Online advertising is taking away the majority of advertising revenue from print Increasing printing costs also a major concern for the decline of profits of newspapers. Asian countries like Japan, China and India is not seeing any immediate threat for daily newspapers as these countries are dominated by vernacular dailies compared to English language dailies. This paper will highlight the performance and challenges of English and vernacular daily newspapers in India. It will also highlight the impact of technology of daily newspapers in India.

Suggested Citation

  • V.V.S. Sarma & Sanjay Kumar, 2015. "Performance and Challenges of Newspapers in India: A Case Study on English versus Vernacular Dailies in India," Working Papers id:7686, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:7686
    Note: Institutional Papers
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    Cited by:

    1. Vikas Menon & Charanya Kaliamoorthy & Vivekanandhan Kavanoor Sridhar & Natarajan Varadharajan & Rini Joseph & Shivanand Kattimani & Sujita Kumar Kar & SM Yasir Arafat, 2020. "Do Tamil newspapers educate the public about suicide? Content analysis from a high suicide Union Territory in India," International Journal of Social Psychiatry, , vol. 66(8), pages 785-791, December.
    2. Bharat Ramaswami & Milind Murugkar & N. Lalitha & Carl E. Pray, 2022. "The Political Economy of Plant Biotechnology: Farmers, Media and Opinion in India," Working Papers 75, Ashoka University, Department of Economics.

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