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Alcohol Marketing in the Digital Age

Author

Listed:
  • Jeff Chester
  • Kathryn Montgomery
  • Lori Dorfman

Abstract

This paper talks about alcohol marketing in digital age.

Suggested Citation

  • Jeff Chester & Kathryn Montgomery & Lori Dorfman, 2010. "Alcohol Marketing in the Digital Age," Working Papers id:2623, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:2623
    Note: Institutional Papers
    as

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    File URL: http://www.esocialsciences.org/Download/repecDownload.aspx?fname=Document13062010420.5330316.pdf&fcategory=Articles&AId=2623&fref=repec
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    More about this item

    Keywords

    alcohol marketing; digital age; Heineken; luxury residential; distribution platforms;
    All these keywords.

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