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Executive Blogging: Indian Corporate Heads in the Blogosphere

Author

Listed:
  • Smeeta Mishra
  • Rajesh Kannan

Abstract

This study analyzes the content, usability, interactivity and connectivity of Indian executive blogs. Results indicate that among the Indian CEOs and top executives who blog, most are associated with the Information Technology and Internet sectors.

Suggested Citation

  • Smeeta Mishra & Rajesh Kannan, 2010. "Executive Blogging: Indian Corporate Heads in the Blogosphere," Working Papers id:2487, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:2487
    Note: Institutional Papers
    as

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    Keywords

    blogs; Information technology; internet; sectors; content; CEOs; usability; interactivity; connectivity; Indian; executives;
    All these keywords.

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