Application of strategic management model to Japan's local authoritie Based on SWOT analysis(in Japanese)

In Japan's local authorities, management has not worked well; one of the reasons seems that they have few definite visions and values in top management. In the advanced cases of the Europe and USA, most of them apply strategic management model based on SWOT-analysis. The purpose of this article is to establish methodology in the application of strategic management model. This article modifies the general strategic management model to be able to be applied to Japan's local authorities through the case study of the authorities in U.S. and Japan to make efforts to apply strategic management model. With regard to the application of SWOT analysis which is the base of strategic management model to the public sector, the following points should be noted. The difference between public and private sectors must be clearly reflected in SWOT analysis. There are two boundaries (municipality and local government), which sharply differentiate between the outside and the inside, and particular attention is required for market analysis related to these boundaries. In order to apply SWOT analysis to the local authorities is to modify the following the two points. First, with regards to external environment analysis it is to take needs to the public service of the citizen, roles - which the city should achieve, by the increase/the decrease and to make the standard of the priorities. Second, it is to specify partner analysis by NPOs and the communities and so on as the internal management information and to purify the role of the public administration. Through the SWOT-analysis visions and strategic goals are set, and strategic management will go on.