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Strategy Of Regional Economic And Environmental Development Of The Tourism Potential Of Gamzigrad Spa

Author

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  • Biljana Iliæ, Dragan Mihajlovic

    (Faculty of Management in Zajecar, Megatrend University, Belgrade)

Abstract

Tourism is integral part of modern business, and also part of green economy. Tourism spas must be seen as a major part of the tourism in the countries that are rich in spas. In this case it must be considered as tool of achieving important economic goals. The paper proposes an evaluation model based on TOPSIS, and ELECTRE mathematical methods to help the decision makers in selection of the optimal strategy for Gamzigrad spa development. AHP method is used as ancillary method to determine the weights of criteria. A real case study is used for determination of the development strategies, towards green economy.

Suggested Citation

  • Biljana Iliæ, Dragan Mihajlovic, 2014. "Strategy Of Regional Economic And Environmental Development Of The Tourism Potential Of Gamzigrad Spa," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-02, „Ekonomika“ Society of Economists, Niš (Serbia).
    • Handle: RePEc:esb:casdrg:2014-208
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    References listed on IDEAS

    as
    1. Zhang, Hong & Gu, Chao-lin & Gu, Lu-wen & Zhang, Yan, 2011. "The evaluation of tourism destination competitiveness by TOPSIS & information entropy – A case in the Yangtze River Delta of China," Tourism Management, Elsevier, vol. 32(2), pages 443-451.
    2. Law, Rob & Qi, Shanshan & Buhalis, Dimitrios, 2010. "Progress in tourism management: A review of website evaluation in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 297-313.
    3. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
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    More about this item

    Keywords

    modern society; economic goals; green economy; TOPSIS; ELECTRE.;
    All these keywords.

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics

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