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Elevating Consumer Confidence: Strengthening Legal Frameworks and Cross-Border Dispute Resolution in ASEAN’s Digital Marketplace

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  • Mahirah Mahusin

    (Economic Research Institute for ASEAN and East Asia (ERIA))

  • Hilmy Prilliadi

    (Economic Research Institute for ASEAN and East Asia (ERIA))

Abstract

ASEAN’s rapidly growing digital economy underscores the urgent need to safeguard online consumers. As internet and e-commerce usage soar, robust consumer protection mechanisms are essential to address the risks inherent in digital transactions. This Policy Brief explores the current state of online consumer protection in ASEAN, highlighting the critical need for comprehensive legal and policy frameworks that span all stages of online transactions. Drawing on the ASEAN Strategic Action Plan on Consumer Protection and exist­ing legislative measures, it identifies significant gaps in coverage and enforcement. The analysis emphasises the importance of pre-con­tractual information duties in fostering transparency and consumer trust. Key policy recommendations include the establishment of min­imum protection standards for digital platforms, the development of thorough pre-contractual regulations, and the creation of an in­teroperable ASEAN Online Dispute Resolution (ODR) network. These measures aim to enhance consumer confidence, ensure a secure digital marketplace, and align ASEAN’s practices with international standards. Latest Articles

Suggested Citation

  • Mahirah Mahusin & Hilmy Prilliadi, 2024. "Elevating Consumer Confidence: Strengthening Legal Frameworks and Cross-Border Dispute Resolution in ASEAN’s Digital Marketplace," Working Papers PB-2024-11, Economic Research Institute for ASEAN and East Asia (ERIA).
    • Handle: RePEc:era:wpaper:pb-2024-11
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