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Promoting Fair Competition in ASEAN’s Digital Economy: Strengthening Policies for a Level Playing Field

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  • Mahirah Mahusin

    (Economic Research Institute for ASEAN and East Asia (ERIA))

  • Hilmy Prilliadi

    (Economic Research Institute for ASEAN and East Asia (ERIA))

Abstract

ASEAN’s digital economy is growing rapidly, offering both significant opportunities and challenges. Ensuring a competitive digital market is essential for fostering innovation, reducing costs, and enhancing product quality and choice for consumers and businesses, particularly MSMEs. This policy brief assesses the current digital market competition landscape in ASEAN, emphasising the need for robust competition policies to mitigate anti-competitive behaviours and establish a level playing field. It discusses key initiatives like the ASEAN Competition Action Plan (ACAP) 2025 and the ASEAN Guidelines for Sharing Merger Cases, while examining the complexities of digital markets, including the influence of dominant platforms, algorithmic impacts, and data privacy considerations. Policy recommendations focus on aligning provisions in the ASEAN Digital Economy Framework Agreement (DEFA) with regional standards and international best practices, enhancing regulatory capabilities, fostering regional cooperation, and promoting consumer education and protection. Latest Articles

Suggested Citation

  • Mahirah Mahusin & Hilmy Prilliadi, "undated". "Promoting Fair Competition in ASEAN’s Digital Economy: Strengthening Policies for a Level Playing Field," Working Papers PB-2024-07, Economic Research Institute for ASEAN and East Asia (ERIA).
    • Handle: RePEc:era:wpaper:pb-2024-07
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