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The impact of employee communication and perceived external prestige on organizational identification

Author

Listed:
  • Smidts, A.
  • van Riel, C.B.M.
  • Pruyn, A.Th.H.

Abstract

Employees' Organizational Identification (OI) is measured in a customer service organization. Particularly the effects of employee communication and perceived external prestige (PEP) on OI were evaluated. Results show that employee communication affects OI more strongly than PEP. One aspect of employee communication, the communication climate, appears to play a central role: it mediates the impact on OI of the content of employee communication. These results suggest that the importance of how an organization communicates internally is even more vital than the question what is being communicated. Consequences of the results for managing and synchronizing internal and external communication are discussed.

Suggested Citation

  • Smidts, A. & van Riel, C.B.M. & Pruyn, A.Th.H., 2000. "The impact of employee communication and perceived external prestige on organizational identification," ERIM Report Series Research in Management ERS-2000-01-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:10
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    File URL: https://repub.eur.nl/pub/10/erimrs20000321133141.pdf
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    Citations

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    Cited by:

    1. Danut Tiberius EPURE & Alexandra IONESCU & Dorinela NANCU, 2013. "The Impact of Communication in Job Satisfaction: an Empirical Investigation within Romanian Companies," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 71-74.
    2. Zuidwijk, R.A. & Kroon, L.G., 2000. "Integer Constraints for Train Series Connections," ERIM Report Series Research in Management ERS-2000-05-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Fengjun Liu & Lu Meng & Yijun Zhao & Shen Duan, 2020. "The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-22, December.

    More about this item

    Keywords

    employee communication; member identification; participation in decision making; perceived external prestige; social identity theory;
    All these keywords.

    JEL classification:

    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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