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Team Vision in Product Development: how knowledge strategy matters?

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  • ELENA REVILLA

    (Instituto de Empresa)

Abstract

In today´s more complex multinational and technologically sophisticated environment, the group has re-emerged in importance as the project team. Work teams are important to organizations in general, but are especially critical in product development because they span many functional areas including engineering, marketing, manufacturing, finance, etc, and new product teams must frequently be composed of individuals from different backgrounds and perspectives. In these circumstances, this paper addresses the contingency role that knowledge strategy plays in explaining the relationship between team vision and product development performance. After studying the team vision on 78 new product deve

Suggested Citation

  • Elena Revilla, 2009. "Team Vision in Product Development: how knowledge strategy matters?," Working Papers Economia wp09-02, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wp09-02
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    Keywords

    Product development ; Team vision; Knowledge strategy;
    All these keywords.

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