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Linking Marketing And Manufacturing Strategies: Unifying Approach Using QFD

Author

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  • JUAN LUIS MARTINEZ

    (Instituto de Empresa)

Abstract

(WP30/02 Clave pdf) The success of any product depends essentially on the response of this products to customer expectations. The companies that accurately respond to consumer needs take a crucial market leadership in an environmental characterized for high competitive, resulting from high variability of products and processes. Marketing and manufacturing strategies provide a way to obtain basic and important information about customer´s expectations and incorporate them into a finished product. A coincidence in objectives for both strategies would permit to warranty a better translation of customer needs as QFD approach require....

Suggested Citation

  • Juan Luis Martinez, 2002. "Linking Marketing And Manufacturing Strategies: Unifying Approach Using QFD," Working Papers Economia wp02-30, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wp02-30
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    File URL: http://latienda.ie.edu/working_papers_economia/WP02-30.pdf
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