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Industrial structure and strategic takeover in a differentiated market

Author

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  • E. Giraud-Héraud
  • H. Hammoudi
  • M. Mokrane

Abstract

We examine takeover strategies for a multiproduct firm operating in a horizontally differentiated market. We show why a strategic scheme for taking over competitors should obey a maximal market share connection principle. When trying to reinforce its market power, a multiproduct firm should try and connect its product lines because this renders its pricing policy more efficient.
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Suggested Citation

  • E. Giraud-Héraud & H. Hammoudi & M. Mokrane, 1999. "Industrial structure and strategic takeover in a differentiated market," THEMA Working Papers 99-34, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
    • Handle: RePEc:ema:worpap:99-34
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    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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