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Pravedna trgovina kao rješenje nejednakosti na globalnom tržištu – perspektiva korporacija

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Abstract

Na globalnom tržištu se danas javljaju nove alternative slobodnoj trgovini. Takve donose više etičnosti i morala u odnose glavnih aktera (proizvođača, korporacija i kupaca). Ovaj članak analizira jednu od takvih alternativa „pravednu trgovinu“ na temelju utjecaja na promjenu korporativnih politika. Zbog sve veće osviještenosti kupaca o porijeklu robe i pritisaka na korporacije zbog neetičkog ponašanja i eksploatacije radnika u nerazvijenim državama, alternativni oblici trgovine postaju dio korporativne okoline tradicionalnih korporacija iz lanca „slobodne trgovine“. Razradom temeljnih principa certifikacijskog procesa pravedne trgovine, članak daje odgovor na pitanje o stvaranju dodatne etičke vrijednosti u aspektu pozicioniranja korporacija u „novoj ekonomiji“.

Suggested Citation

  • Sandra Lovrić, 2015. "Pravedna trgovina kao rješenje nejednakosti na globalnom tržištu – perspektiva korporacija," Effectus - Working Paper Series 0013, Effectus - University College for Law and Finance.
    • Handle: RePEc:eff:wpaper:0013
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    More about this item

    Keywords

    pravedna trgovina; društvena odgovornost korporacija; održivi razvoj; poslovna etika;
    All these keywords.

    JEL classification:

    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • O19 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - International Linkages to Development; Role of International Organizations
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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