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Conflicting Social Codes and Organizations: Hygiene and Authenticity in Consumer Evaluations of Restaurants

Author

Listed:
  • Lehman, David W.
  • Kovacs, Balazs
  • Carroll, Glenn R.

    (Stanford University)

Abstract

Organization theory highlights the spread of norms of rationality in contemporary life. Yet rationality does not always spread without friction; individuals often act based on other beliefs and norms. We explore this problem in the context of restaurants and diners. We argue that consumers potentially apply either of two social codes when forming value judgments about restaurants: (1) an apparently rational science-based code of hygiene involving compliance with local health regulations or (2) a context-activated code of authenticity involving conformity to cultural norms. We propose that violations of the hygiene code recede in importance when the authenticity code is activated. This claim is supported by empirical analyses of 442,086 online consumer reviews and 52,740 governmental health inspections conducted from 2004 to 2011.

Suggested Citation

  • Lehman, David W. & Kovacs, Balazs & Carroll, Glenn R., 2014. "Conflicting Social Codes and Organizations: Hygiene and Authenticity in Consumer Evaluations of Restaurants," Research Papers 3161, Stanford University, Graduate School of Business.
    • Handle: RePEc:ecl:stabus:3161
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    File URL: http://www.gsb.stanford.edu/faculty-research/working-papers/conflicting-social-codes-organizations-hygiene-authenticity-consumer
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    Citations

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    Cited by:

    1. Oliver Hahl & Jaekyung Ha, 2020. "Committed Diversification: Why Authenticity Insulates Against Penalties for Diversification," Organization Science, INFORMS, vol. 31(1), pages 1-22, January.
    2. Kieran O’Connor & Glenn R Carroll & Balázs Kovács, 2017. "Disambiguating authenticity: Interpretations of value and appeal," PLOS ONE, Public Library of Science, vol. 12(6), pages 1-22, June.
    3. Miron Avidan & Dror Etzion & Joel Gehman, 2019. "Opaque transparency: How material affordances shape intermediary work," Regulation & Governance, John Wiley & Sons, vol. 13(2), pages 197-219, June.
    4. Robert Home & Bernadette Oehen & Anneli Käsmayr & Joerg Wiesel & Nicolaj Van der Meulen, 2020. "The Importance of Being Local: The Role of Authenticity in the Concepts Offered by Non-Themed Domestic Restaurants in Switzerland," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
    5. Maria R. Ibanez & Michael W. Toffel, 2020. "How Scheduling Can Bias Quality Assessment: Evidence from Food-Safety Inspections," Management Science, INFORMS, vol. 66(6), pages 2396-2416, June.
    6. Kovács, Balázs & Lehman, David W. & Carroll, Glenn R., 2020. "Grade inflation in restaurant hygiene inspections: Repeated interactions between inspectors and restaurateurs," Food Policy, Elsevier, vol. 97(C).
    7. Justin Frake, 2017. "Selling Out: The Inauthenticity Discount in the Craft Beer Industry," Management Science, INFORMS, vol. 63(11), pages 3930-3943, November.
    8. Daphne Demetry, 2019. "How Organizations Claim Authenticity: The Coproduction of Illusions in Underground Restaurants," Organization Science, INFORMS, vol. 30(5), pages 937-960, September.
    9. Hisayuki Yoshimoto & Andriy Zapechelnyuk, 2019. "Are There 'Ratatouille' Restaurants? On Anticorrelation of Food Quality and Hygiene," Discussion Paper Series, School of Economics and Finance 202001, School of Economics and Finance, University of St Andrews, revised 05 Mar 2020.
    10. Anthony Vashevko, 2019. "Does the Middle Conform or Compete? Quality Thresholds Predict the Locus of Innovation," Organization Science, INFORMS, vol. 30(1), pages 88-108, February.
    11. Tamar Sagiv & Tal Simons & Israel Drori, 2020. "The Construction of Authenticity in the Creative Process: Lessons from Choreographers of Contemporary Dance," Organization Science, INFORMS, vol. 31(1), pages 23-46, January.
    12. Jason Miller & Keith Skowronski & John Saldanha, 2022. "Asset ownership & incentives to undertake non‐contractible actions: The case of trucking," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(1), pages 65-91, January.
    13. Oliver Hahl, 2016. "Turning Back the Clock in Baseball: The Increased Prominence of Extrinsic Rewards and Demand for Authenticity," Organization Science, INFORMS, vol. 27(4), pages 929-953, August.
    14. Nevena Radoynovska & Brayden G. King, 2019. "To Whom Are You True? Audience Perceptions of Authenticity in Nascent Crowdfunding Ventures," Organization Science, INFORMS, vol. 30(4), pages 781-802, July.
    15. Canavan, Brendan & McCamley, Claire, 2021. "Negotiating authenticity: Three modernities," Annals of Tourism Research, Elsevier, vol. 88(C).
    16. Buhr, Helena & Funk, Russell J. & Owen-Smith, Jason, 2021. "The authenticity premium: Balancing conformity and innovation in high technology industries," Research Policy, Elsevier, vol. 50(1).
    17. Todd Schifeling & Daphne Demetry, 2021. "The New Food Truck in Town: Geographic Communities and Authenticity-Based Entrepreneurship," Organization Science, INFORMS, vol. 32(1), pages 133-155, January.

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