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Strategic Activism and Nonmarket Strategy

Author

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  • Baron, David P.

    (Stanford U)

  • Diermeier, Daniel

    (Northwestern U)

Abstract

Activist NGOs have increasingly foregone public politics and turned to private politics to change the practices of firms and industries. This paper focuses on private politics, activist strategies, and nonmarket strategies of targets. A formal theory of an encounter between an activist organization and a target is presented to examine strategies for lessening the chance of being a target and for addressing an activist challenge once it has occurred. The encounter between the activist and the target is viewed as competition. At the heart of that competition is an activist campaign, which is represented by a demand, a promised reward if the target meets the demand, and a threat of harm if the target rejects the demand. The model incorporates target selection by the activist, proactive measures and reputation building by a potential target to reduce the likelihood of being selected as a target, and fighting a campaign. The supply of activism and the inherent free-rider problems are considered, as are target strategies to reduce that supply.

Suggested Citation

  • Baron, David P. & Diermeier, Daniel, 2005. "Strategic Activism and Nonmarket Strategy," Research Papers 1909, Stanford University, Graduate School of Business.
    • Handle: RePEc:ecl:stabus:1909
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    File URL: http://gsbapps.stanford.edu/researchpapers/library/RP1909.pdf
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    References listed on IDEAS

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    1. Timothy J. Feddersen & Thomas W. Gilligan, 2001. "Saints and Markets: Activists and the Supply of Credence Goods," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 10(1), pages 149-171, March.
    2. Robert Innes, 2006. "A Theory of Consumer Boycotts under Symmetric Information and Imperfect Competition," Economic Journal, Royal Economic Society, vol. 116(511), pages 355-381, April.
    3. David P. Baron, 2003. "Private Politics," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 12(1), pages 31-66, March.
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    Cited by:

    1. Patrice Cassagnard & Tendai Espinosa, 2019. "From Boycott to Buycott: Is Activism from the North Good for the South?," Working Papers hal-02623685, HAL.
    2. Löhnert, Claudius, 2022. "Firms under pressure: International trade and social activism," Passauer Diskussionspapiere, Volkswirtschaftliche Reihe V-87-22, University of Passau, Faculty of Business and Economics.
    3. Patrice Cassagnard & Tendai Espinosa, 2019. "From Boycott to Buycott: Is Activism from the North Good for the South?," Working papers of CATT hal-02623685, HAL.
    4. Patrice CASSAGNARD & Tendai ESPINOSA, 2019. "From Boycott to Buycott: Is Activism from the North Good for the South?," Working Papers 2019-2020_3, CATT - UPPA - Université de Pau et des Pays de l'Adour, revised Dec 2019.

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