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Factores determinantes de la reputación del CEO: Un análisis sectorial entre las principales empresas españolas

Author

Listed:
  • Susaeta, Lourdes

    (IESE Business School)

  • Pin, Jose R.

    (IESE Business School)

  • Belizon, M. Jesus

    (IESE Business School)

Abstract

En este documento se lleva a cabo un estudio de tipo cuantitativo, con el objetivo de conocer, a través de la percepción de sus altos directivos, los distintos aspectos y factores que conforman la reputación del CEO, y analizar las diferencias que existen entre los diferentes sectores. El análisis empírico se basa en un estudio cuantitativo de los datos obtenidos en una encuesta realizada en marzo de 2007 en España. El documento concluye que las tres características más relevantes del perfil reputacional del CEO son: la credibilidad, la visión estratégica y la comunicación externa, constituyendo la mayor aportación de este trabajo, las características diferenciadoras y comunes entre unos sectores y otros.

Suggested Citation

  • Susaeta, Lourdes & Pin, Jose R. & Belizon, M. Jesus, 2008. "Factores determinantes de la reputación del CEO: Un análisis sectorial entre las principales empresas españolas," IESE Research Papers D/772, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0772
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    Keywords

    reputación; análisis sectorial;

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