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What Do Multiple Objectives Really Mean for Performance? Empirical Evidence from the French Manufacturing Sector

Author

Listed:
  • Obloj, Tomasz

    (HEC Paris)

  • Sengul, Metin

    (University of Texas at Austin - McCombs School of Business)

Abstract

We explore the performance consequences of the simultaneous pursuit of multiple objectives in organizations. Taking advantage of a unique dataset covering both the objectives pursued and performance outcomes, we test the hypothesis that is the cornerstone of multiple objective theory: performance on a given metric increases when it is pursued as an objective but decreases with the number of other objectives pursued simultaneously. We find overall support to this hypothesis, which holds for most, but not all, objectives. We further unpack the link between multiplicity of objectives and performance, investigating the moderating effects of organization design choices. This study suggests that multiple objectives impose a cost on organizations, but also provide a benefit of alleviating tradeoffs in achieving higher performance in multiple dimensions.

Suggested Citation

  • Obloj, Tomasz & Sengul, Metin, 2019. "What Do Multiple Objectives Really Mean for Performance? Empirical Evidence from the French Manufacturing Sector," HEC Research Papers Series 1337, HEC Paris.
    • Handle: RePEc:ebg:heccah:1337
    DOI: 10.2139/ssrn.3403492
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    More about this item

    Keywords

    Multiple Objectives; Performance Paradox; Organization Design; Behavioral Strategy;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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