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"Be yourself or rather be your Brand"! care of the self as a control tool in a cosmetics firm

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  • Dambrin, Claire
  • Lambert, Caroline

Abstract

Care of the self, a technique for governing the individual in society, proves to be equally a control technique for the individual in the firm. In a firm dedicated to the cult of beauty, there is a blurring of the lines between employee and consumer individual. This blurring makes care of the self a control tool whose rising power over individuals is all the greater because it is nurtured and maintained by the individuals themselves.

Suggested Citation

  • Dambrin, Claire & Lambert, Caroline, 2006. ""Be yourself or rather be your Brand"! care of the self as a control tool in a cosmetics firm," HEC Research Papers Series 855, HEC Paris.
    • Handle: RePEc:ebg:heccah:0855
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    File URL: http://www.hec.fr/var/fre/storage/original/application/373002900b3af2dcbac3cd05702b8352.pdf
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    References listed on IDEAS

    as
    1. Miller, Peter & O'Leary, Ted, 1987. "Accounting and the construction of the governable person," Accounting, Organizations and Society, Elsevier, vol. 12(3), pages 235-265, April.
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    Cited by:

    1. Manel Khedher, 2019. "Conceptualizing and researching personal branding effects on the employability," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 99-109, March.

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    More about this item

    Keywords

    brand; marketing; individual behavior; human resources management;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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