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Impacts of Changing Health Information of Fat and Cholesterol on Consumer Demand: Application of New Indexes

Author

Listed:
  • Chern, W. S.
  • Zuo, J.

Abstract

Consumers' beliefs in the benefits of reducing fat intakes, especially saturated fat, and of increasing calcium intake from such foods dairy products, depend upon the acquired information related to diet and health. This study develops new health information measures from different sources. The monthly information indexes, constructed for 1980-93, show that the amount of consumer information related to fat and cholesterol reached to the highest during 1989-90. the empirical application shows that these new indexes of consumer health information about fats and cholesterol could explain the changing patterns of the consumer choices of whole milk vs. lower fat milk in the United States.

Suggested Citation

  • Chern, W. S. & Zuo, J., 1995. "Impacts of Changing Health Information of Fat and Cholesterol on Consumer Demand: Application of New Indexes," ISER Discussion Paper 0443, Institute of Social and Economic Research, Osaka University.
    • Handle: RePEc:dpr:wpaper:0443
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    Citations

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    Cited by:

    1. Mojduszka, Eliza M. & Everett, Rachel M., 2003. "Endogenous Consumer Preferences And Knowledge About Nutrition," 2003 Annual meeting, July 27-30, Montreal, Canada 22074, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Mojduszka, Eliza M. & Everett, Rachel M. & Nemana, Aparna, 2005. "Exogenous vs. Endogenous Consumer Preferences and Knowledge about Nutrition," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24630, European Association of Agricultural Economists.
    3. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E., 2005. "Assessing the Impacts of Low Carbohydrate Related Health Information on the Market Demand for US Vegetables," 2005 Annual meeting, July 24-27, Providence, RI 19541, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.

    More about this item

    Keywords

    CONSUMER BEHAVIOUR ; HEALTH ; ECONOMETRICS ; INFORMATION;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I10 - Health, Education, and Welfare - - Health - - - General
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access

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