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Nachwuchswissenschaftliche Impulse zur Digitalisierung der Kommunikation
[Young Scientific Impulses for the Digitalisation of Communication]

Author

Listed:
  • Khabyuk,Olexiy

    (Department of Economics of the Duesseldorf University of Applied Sciences)

Abstract

Der vorliegende Sammelband enthält Kurzfassungen von sechs Bachelor- und Masterabschlussarbeiten aus den Jahren 2014-2017, die am Fachbereich Wirtschaftswissenschaften der Hochschule Düsseldorf eingereicht wurden. Diese Veröffentlichung stellt einen bescheidenen Beitrag zur Diskussion dar, ob wissenschaftliche Arbeiten unterhalb der Promotionsschwelle bereits publikationsfähig sind. Die in den Beiträgen behandelten Themen verdeutlichen zugleich die Spannbreite im Fachbereich erörterten kommunikationsrelevanten Themenstellungen aus ökonomischer Perspektive: von der Datenschutzproblematik in E-Administration, über Werbewirkungen klassischer und neuwertiger Werbeformen, bis hin zu datenbasierten Marketingprozessen und Geschäftsmodellen im B2B-Sektor, im Energieversorgungssektor sowie im Lebensmitteleinzelhandel

Suggested Citation

  • Khabyuk,Olexiy, "undated". "Nachwuchswissenschaftliche Impulse zur Digitalisierung der Kommunikation [Young Scientific Impulses for the Digitalisation of Communication]," Duesseldorf Working Papers in Applied Management and Economics 41, Duesseldorf University of Applied Sciences.
    • Handle: RePEc:ddf:wpaper:41
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    File URL: https://nbn-resolving.org/urn:nbn:de:hbz:due62-opus-11853
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    More about this item

    Keywords

    Abschlussarbeiten; Datenschutz; Werbewirkung; Geschäftsmodellentwicklung; Big Data; Theses; Privacy; Advertising Effectiveness; Business Model Development;
    All these keywords.

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • A30 - General Economics and Teaching - - Multisubject Collective Works - - - General

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