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Content Virality on Online Social Networks: Empirical Evidence from Twitter, Facebook and Google+

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  • Heimbach, Irina
  • Hinz, Oliver
  • Schiller, Benjamin
  • Strufe, Thorsten

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  • Heimbach, Irina & Hinz, Oliver & Schiller, Benjamin & Strufe, Thorsten, 2015. "Content Virality on Online Social Networks: Empirical Evidence from Twitter, Facebook and Google+," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77132, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:77132
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/77132/
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    Cited by:

    1. Jansen, Nora & Hinz, Oliver & Deusser, Clemens & Strufe, Thorsten, 2021. "Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 1-17.

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