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Preisprämien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie

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  • Proff, Heike
  • Proff, Harald W.

Abstract

Die deutliche Tendenz sinkender Preisprämien im Zeitverlauf stellt differenzierende Unternehmen angesichts begrenzter Möglichkeiten versteckter, d.h. von den Kunden nicht wahrnehmbarer Leistungskürzungen, vor neue Herausforderungen. Am Beispiel der deutschen Automobilindustrie sollen Ansatzpunkte aufgezeigt werden, wie durch geschicktes Preisprämien-Management Preisprämien und damit Differenzierungs- strategien dauerhaft gesichert werden können.

Suggested Citation

  • Proff, Heike & Proff, Harald W., 2000. "Preisprämien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 37707, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:37707
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/37707/
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