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Kundenorientierung auf individueller Ebene: Das Einstellungs-Verhaltens-Modell

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  • Stock, Ruth

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  • Stock, Ruth, 2002. "Kundenorientierung auf individueller Ebene: Das Einstellungs-Verhaltens-Modell," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35560, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:35560
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/35560/
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    Cited by:

    1. Alexander Haas, 2006. "Bestimmungsfaktoren des Beratungserfolges: Eine informationsökonomische Betrachtung und empirische Analyse im Handel," Schmalenbach Journal of Business Research, Springer, vol. 58(5), pages 638-664, August.
    2. Hadwich, Karsten & Vogel, Henrik, 2014. "Systemlösungsorientierung als Strategieoption der Servicetransformation: Umsetzung und Erfolgswirkungen im Vertrieb," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 68(4), pages 282-299.
    3. Hans Ulrich Buhl & Valerie Graf-Drasch & Christian Wiethe, 2023. "What to say and what to do: the disparity of the communication and investment in sustainability targets, given customer expectations," Journal of Business Economics, Springer, vol. 93(3), pages 485-507, April.

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