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Kundenwertmanagement: Konzept zur wertorientierten Analyse und Gestaltung von Kundenbeziehungen

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  • Eberling, Gunter

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  • Eberling, Gunter, 2002. "Kundenwertmanagement: Konzept zur wertorientierten Analyse und Gestaltung von Kundenbeziehungen," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 17754, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:17754
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/17754/
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    Cited by:

    1. Eva Blömeke & Michel Clement, 2009. "Selektives Demarketing — Management von unprofitablen Kunden," Schmalenbach Journal of Business Research, Springer, vol. 61(7), pages 804-835, November.
    2. Eymann, Torsten (Ed.), 2009. "Tagungsband zum Doctoral Consortium der WI 2009 [WI2009 Doctoral Consortium Proceedings]," Bayreuth Reports on Information Systems Management 40, University of Bayreuth, Chair of Information Systems Management.

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