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How entrepreneurial orientation can leverage innovation project portfolio management

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  • Kock, Alexander
  • Gemünden, Hans Georg

Abstract

Innovation project portfolio management (IPPM) is a key task in R&D management because this decision‐making process determines which R&D projects should be undertaken and how R&D resources are allocated. Previous research has developed a good understanding of the role of IPPM in R&D strategy implementation and of successful IPPM practices. But the fundamental orientations that drive the strategy formation and implementation process have never been investigated in the context of IPPM, and it is unclear whether successful practices are equally valid for different strategic orientations. This study, therefore, investigates the moderating impact of a firm’s entrepreneurial orientation on the relationship between strategic portfolio management practices and portfolio success. An empirical analysis of 257 firms shows that both innovativeness and risk taking as entrepreneurial orientation’s dimensions positively moderate the relationship between managerial practices and performance. Specifically, we find that firms high in innovativeness profit more from stakeholder engagement compared to firms low in innovativeness. Firms high in risk‐taking profit more from a clearly formulated strategy. With increasing innovativeness and risk‐taking propensity, firms also profit more from business case monitoring and agility in portfolio steering. The results suggest that a firm’s entrepreneurial orientation can leverage the effect of IPPM practices. Vice versa, a lacking entrepreneurial orientation can render these practices ineffective. Strategic orientation and IPPM practices should, therefore, be aligned with each other to enable firms to better implement their strategy and generate competitive advantage.

Suggested Citation

  • Kock, Alexander & Gemünden, Hans Georg, 2020. "How entrepreneurial orientation can leverage innovation project portfolio management," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 124844, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:124844
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/124844/
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    Cited by:

    1. Gomes, Leonardo Augusto de Vasconcelos & Castillo-Ospina, Danika A. & Facin, Ana Lucia Figueiredo & Ferreira, Camila dos Santos & Ometto, Aldo Roberto, 2023. "Circular ecosystem innovation portfolio management," Technovation, Elsevier, vol. 124(C).
    2. He, Kai & Bouncken, Ricarda B. & Kiani, Ataullah & Kraus, Sascha, 2024. "The role of strategic orientations for digital innovation: When entrepreneurship meets sustainability," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    3. Zina Arabeche & Ahlem Soudani & Mohsen Brahmi & Luigi Aldieri & Concetto Paolo Vinci & Mohammed El Amine Abdelli, 2022. "Entrepreneurial Orientation, Organizational Culture and Business Performance in SMEs: Evidence from Emerging Economy," Sustainability, MDPI, vol. 14(9), pages 1-20, April.
    4. Carmen Elena Stoenoiu & Lorentz Jäntschi, 2024. "Sustainable Development of the Economy—A Case Study of the Impacts of the Size of Enterprises and Factors Affecting Performance," Sustainability, MDPI, vol. 16(13), pages 1-38, June.
    5. Pankaj Tiwari & B Suresha, 2021. "Moderating Role of Project Innovativeness on Project Flexibility, Project Risk, Project Performance, and Business Success in Financial Services," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(3), pages 179-196, September.

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