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Advertising and competitive access pricing to internet services or pay-TV

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  • Jean, JASKOLD-GABSZEWICZ

    (UNIVERSITE CATHOLIQUE DE LOUVAIN, Department of Economics)

  • Didier, LAUSSEL
  • Nathalie, SONNAC

Abstract

We study access pricing by platforms providing internet services or pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users’ market are increasing in the dimension of the advertising market : the larger the number of advertisers, the higher the access prices for both platforms.

Suggested Citation

  • Jean, JASKOLD-GABSZEWICZ & Didier, LAUSSEL & Nathalie, SONNAC, 2006. "Advertising and competitive access pricing to internet services or pay-TV," Discussion Papers (ECON - Département des Sciences Economiques) 2006044, Université catholique de Louvain, Département des Sciences Economiques.
    • Handle: RePEc:ctl:louvec:2006044
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