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Fiat Auto: A Simultaneous Engineering Experience

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Abstract

The major challenge Fiat Auto has resolved to win in the '90s is the achievement of the Total Quality project, within which the most important aim is the Time to Market (T.T.M.) system, that is the satisfaction of those customers to whom "the right product at the right moment" should be offered. An instrument suitable for reaching T.T.M. is Simultaneous engineering (S.E.) through which the following goals would be attained: -reduction of project development time/cost, as activities are carried on "in parallel" instead of "in sequence"; -reduction of product costs, because more alternative techniques can be analyzed in shorter time; -reduction of investments, because "Design for assembly'' is developed only if the industria! functions of the company work with known and shared purposes; -improvement of quality and reliability levels of products, because all the other goals depend on the achievement of quality purposes.

Suggested Citation

  • Giuseppe Calabrese, 1994. "Fiat Auto: A Simultaneous Engineering Experience," CERIS Working Paper 199404, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
    • Handle: RePEc:csc:cerisp:199404
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