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Structural Adjustment in European Retail Banking: Some Views from Industrial Organisation

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  • Neven, Damien J

Abstract

This paper tries to assess how the current program of European integration will affect the structure of the European retail banking industry. It is argued that trade in banking services is, and will presumably remain, limited, while there is still concern about possible trade diversion. Next, we analyze the conditions for the establishment of subsidiaries of European banks in other European countries. We argue that current directives will matter in so far as they set in motion a process of competitive deregulation. We find that deregulation should induce more price competition. In turn, this will affect bank strategies in terms of the quality of service they choose to offer, in terms of the number and locations of their branches, in terms of the price discrimination they can achieve and in terms of the way in which customer loyalty can be exploited.

Suggested Citation

  • Neven, Damien J, 1989. "Structural Adjustment in European Retail Banking: Some Views from Industrial Organisation," CEPR Discussion Papers 311, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:311
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    Citations

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    Cited by:

    1. Jean-Marie Viaene, 1992. "Real effects of the 1992 financial deregulation," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 128(4), pages 615-638, December.
    2. Marco Lossani & Piergiovanna Natale & Patrizio Tirelli, 1999. "Disegno delle istituzioni e stabilità finanziaria nell'Unione Monetaria Europea," Economia politica, Società editrice il Mulino, issue 2, pages 243-270.
    3. Humphrey, David B. & Setsuya, Sato & Masayoshi, Tsurumi & Vesala, Jukka M., 1996. "The evolution of payments in Europe, Japan, and the U.S. : lessons for emerging market economies," Policy Research Working Paper Series 1676, The World Bank.
    4. Kleimeier, Stefanie & Sander, Harald, 2000. "Regionalisation versus globalisation in European financial market integration: Evidence from co-integration analyses," Journal of Banking & Finance, Elsevier, vol. 24(6), pages 1005-1043, June.
    5. Josep Garcia Blandón, 1998. "The choice of the form of representation in multinational banking: Evidence from Spain," Economics Working Papers 271, Department of Economics and Business, Universitat Pompeu Fabra.
    6. Vittoria Cerasi & Barbara Chizzolini & Marc Ivaldi, 2002. "Branching and competition in the European banking industry," Applied Economics, Taylor & Francis Journals, vol. 34(17), pages 2213-2225.
    7. Ernst Baltensperger & Andrea Behrends, 1994. "Financial integration and innovation in Europe," Open Economies Review, Springer, vol. 5(3), pages 289-301, July.

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