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Personalized Pricing and Competition

Author

Listed:
  • Rhodes, Andrew
  • Zhou, Jidong

Abstract

We study personalized pricing in a general oligopoly model. The impact of personalized pricing relative to uniform pricing hinges on the degree of market coverage. If market conditions are such that coverage is high (e.g., the production cost is low, or the number of firms is high), personalized pricing harms firms and benefits consumers, whereas the opposite is true if coverage is low. When only some firms have data to personalize prices, consumers can be worse off compared to when either all or no firms personalize prices.

Suggested Citation

  • Rhodes, Andrew & Zhou, Jidong, 2024. "Personalized Pricing and Competition," CEPR Discussion Papers 19001, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:19001
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    More about this item

    Keywords

    Personalized pricing;

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection

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