The Online Shopping Adption: Barriers And Advatntages
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- Overby, Jeffrey W. & Lee, Eun-Ju, 2006. "The effects of utilitarian and hedonic online shopping value on consumer preference and intentions," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1160-1166, October.
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More about this item
Keywords
Online Shopping barriers; Online Shopping Advantages; Consumer behavior; Technology Acceptance Model; Enjoyment;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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