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A Study Of The Relationship Between Marketing Mix And Customer Retention For Herbal Coffee In Malaysia

Author

Listed:
  • Dr. Shankar a/l Chelliah Author_Email: shankar@usm.my

    (School of Management,Universiti Sains Malaysia)

  • Chin Kok Kwon

    (Open University of Malaysia,Seberang Jaya, Penang, Malaysia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Dr. Shankar a/l Chelliah Author_Email: shankar@usm.my & Chin Kok Kwon, 2011. "A Study Of The Relationship Between Marketing Mix And Customer Retention For Herbal Coffee In Malaysia," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-279, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-279
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    More about this item

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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