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Achat local, produits du terroir, tourisme gourmand et saveurs du Québec : Quelles sont les stratégies gagnantes ?

Author

Listed:
  • Bernard Korai
  • Rémy Lambert

Abstract

→ Read the full report Since the "Alimenter notre monde" Bio-food Policy came into effect, the Quebec government has aimed to further anchor the bio-food sector in the province by making “buying locally” one of the cornerstones of economic and social prosperity. By 2025, it has set itself the goal of adding $10 billion of Quebec content to bio-foods purchased in Quebec. In this context, the development of territorial brands has been a major focus over the past few years. Are these initiatives successful? In a CIRANO study (Korai and Lambert, 2023), the authors answer this question and propose several avenues of reflection to better structure the development and supervision of territorial brands, and ensure that they become an increasingly important part of Quebecers' consumer habits. → Lire le rapport complet Depuis l’entrée en vigueur de la Politique bioalimentaire "Alimenter notre monde", le gouvernement du Québec souhaite ancrer davantage le secteur bioalimentaire sur le territoire en faisant de l’achat local l’une des pierres angulaires de la prospérité économique et sociale. D’ici 2025, il s’est fixé comme cible d’ajouter 10 milliards $ de contenu québécois dans les produits bioalimentaires achetés au Québec. Dans ce contexte, le développement des marques territoriales est une avenue fortement privilégiée ces dernières années. Ces initiatives sont-elles efficaces ? Dans une étude CIRANO (Korai et Lambert, 2023), les auteurs répondent à cette question et proposent plusieurs pistes de réflexion pour mieux structurer le développement et l’encadrement des marques territoriales et faire en sorte qu’elles fassent de plus en plus partie des habitudes de consommation des Québécoises et Québécois.

Suggested Citation

  • Bernard Korai & Rémy Lambert, 2023. "Achat local, produits du terroir, tourisme gourmand et saveurs du Québec : Quelles sont les stratégies gagnantes ?," CIRANO Papers 2023pj-14, CIRANO.
    • Handle: RePEc:cir:circah:2023pj-14
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    File URL: https://cirano.qc.ca/files/publications/2023PJ-14.pdf
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