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Cómo realizar un plan hoshin: una aplicación. En Ssc. Telesí S.R.L. (Caso de Negocios 13)

Author

Listed:
  • Enrique Yacuzzi
  • Enrique Arancio
  • Diego Alfonso
  • María Elena Esteche
  • Vanesa Niro

Abstract

Este trabajo es una introducción práctica al uso de la gestión hoshin en empresas pequeñas y medianas (pymes). En particular, refleja nuestra experiencia de su aplicación en Asc. Telesí, una firma de mantenimiento y venta de ascensores, con sede en Buenos Aires. Presentamos los conceptos generales de la gestión hoshin y los contrastamos con los de la administración por objetivos. Luego de discutir su aplicabilidad en las pymes, describimos la empresa, su estrategia y la forma en que desarrollamos anualmente la gestión hoshin, dentro de un ciclo de planificación de varios años. Destacamos dos enfoques ligeramente distintos empleados en Asc. Telesí en dos etapas sucesivas, como parte de un proceso de aprendizaje a través de la mejora continua. Resumimos, finalmente, un procedimiento general para la planificación hoshin en una pyme y proponemos algunas preguntas para reflexionar sobre el tema.

Suggested Citation

  • Enrique Yacuzzi & Enrique Arancio & Diego Alfonso & María Elena Esteche & Vanesa Niro, 2011. "Cómo realizar un plan hoshin: una aplicación. En Ssc. Telesí S.R.L. (Caso de Negocios 13)," CEMA Working Papers: Serie Documentos de Trabajo. 463, Universidad del CEMA.
    • Handle: RePEc:cem:doctra:463
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    File URL: https://www.ucema.edu.ar/publicaciones/download/documentos/463.pdf
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    Cited by:

    1. Enrique Antonio Yacuzzi & Roberto Fernando Minguillón, 2013. "Simple techniques to enhance the governance of a family business," CEMA Working Papers: Serie Documentos de Trabajo. 517, Universidad del CEMA, revised Sep 2014.

    More about this item

    Keywords

    Hoshin kanri; catchball; planificación por objetivos; planificación por políticas; pequeña y mediana empresa; metodología de planificación.;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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