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Pressure Groups And Political Advertising: How Uninformed Voters Can Use Strategic Rules Of Thumb

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  • Wittman, Donald

Abstract

This paper shows how uninformed but rational voters can respond intelligently to political advertising. The paper models a situation where a candidate must rely on a pressure group for financing political advertising. The pressure group uses its power over the purse to influence the position chosen by the candidate. Nevertheless, when uninformed voters use a strategic rule of thumb, pressure-group contributions always move the outcome of the election closer to the median voter. By using such a rule of thumb, when there is advertising, uninformed voters can have the same influence on the election as informed voters.

Suggested Citation

  • Wittman, Donald, 2005. "Pressure Groups And Political Advertising: How Uninformed Voters Can Use Strategic Rules Of Thumb," Santa Cruz Department of Economics, Working Paper Series qt7t32483f, Department of Economics, UC Santa Cruz.
    • Handle: RePEc:cdl:ucscec:qt7t32483f
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    Cited by:

    1. Donald Wittman, 2005. "Second Reply to Caplan: The Power and the Glory of the Median Voter," Econ Journal Watch, Econ Journal Watch, vol. 2(2), pages 186-195, August.

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