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Tobacco industry litigation strategies to oppose tobacco control media campaigns

Author

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  • Ibrahim, J K
  • Glantz, Stanton A

Abstract

Objective: To document the tobacco industry's litigation strategy to impede tobacco control media campaigns. Methods: Data were collected from news and reports, tobacco industry documents, and interviews with health advocates and media campaign staff. Results: RJ Reynolds and Lorillard attempted to halt California's Media Campaign alleging that the campaign polluted jury pools and violated First Amendment rights because they were compelled to pay for anti-industry ads. The American Legacy Foundation was accused of violating the Master Settlement Agreement's vilification clause because its ads attacked the tobacco industry. The tobacco companies lost these legal challenges. Conclusion: The tobacco industry has expanded its efforts to oppose tobacco control media campaigns through litigation strategies. While litigation is a part of tobacco industry business, it imposes a financial burden and impediment to media campaigns' productivity. Tobacco control professionals need to anticipate these challenges and be prepared to defend against them.

Suggested Citation

  • Ibrahim, J K & Glantz, Stanton A, 2006. "Tobacco industry litigation strategies to oppose tobacco control media campaigns," University of California at San Francisco, Center for Tobacco Control Research and Education qt71n452b5, Center for Tobacco Control Research and Education, UC San Francisco.
    • Handle: RePEc:cdl:ctcres:qt71n452b5
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    Cited by:

    1. Hiilamo, Heikki & Kahl, Ulrika & Lambe, Mats, 2009. "The Philip Morris Nordic journalist program: Strategies, implementation and outcomes," Health Policy, Elsevier, vol. 89(1), pages 84-96, January.

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