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The Impact of Home Countries on the Competitiveness of Advertising TNCs

Author

Listed:
  • Lilach Nachum

Abstract

The findings of this study suggest that the competitive advantages of US, UK and French advertising TNCs are only partly shaped by the conditions in their country of origin, and that the impact of home countries weakens as agencies expand their international activity.

Suggested Citation

  • Lilach Nachum, 1999. "The Impact of Home Countries on the Competitiveness of Advertising TNCs," Working Papers wp149, Centre for Business Research, University of Cambridge.
    • Handle: RePEc:cbr:cbrwps:wp149
    Note: PRO-1
    as

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    File URL: https://www.jbs.cam.ac.uk/cbrwp149/
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    More about this item

    Keywords

    international competitiveness; transnational corporations; advertising; nationality;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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