IDEAS home Printed from https://ideas.repec.org/p/cat/dtecon/dt201703.html
   My bibliography  Save this paper

Rentabilidad de las emociones: Crítica al marketing inmobiliario a partir de la teoría de la producción del espacio

Author

Listed:
  • Francisco Vergara

    (IDEAR)

Abstract

Las emociones se consideran como vectores detonantes del consumo. El marketing desarrollado por las inmobiliarias ha generado una especificidad de emociones dependiendo del segmento social al cual apuntan sus proyectos. De esta manera, tal y como Santiago es una ciudad espacialmente segregada, el estudio del actual modelo de marketing inmobiliario indica que dicha segregación es conveniente para el capital y asi es que se fomenta la reproducción de ciertos estilos de vida según ubicación en la metrópolis, para facilitar así las ventas. Este artículo expone parte de una investigación que explora la explotación de las emociones asociadas a la vida cotidiana urbana y las estrategias de marketing inmobiliario..

Suggested Citation

  • Francisco Vergara, 2017. "Rentabilidad de las emociones: Crítica al marketing inmobiliario a partir de la teoría de la producción del espacio," Documentos de Trabajo en Economia y Ciencia Regional 74, Universidad Catolica del Norte, Chile, Department of Economics, revised Jul 2017.
    • Handle: RePEc:cat:dtecon:dt201703
    as

    Download full text from publisher

    File URL: https://sites.google.com/a/ucn.cl/wpeconomia/archivos/WP2017-03.pdf
    File Function: First version, 2017
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Emociones; Segregación; Marketing; Inmobiliario; Segmentos;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cat:dtecon:dt201703. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Benjamin Jara (email available below). General contact details of provider: https://edirc.repec.org/data/ieucncl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.