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Adoption and expected impact of Generative AI: evidence from Italian households

Author

Listed:
  • David Loschiavo

    (Bank of Italy)

  • Mirko Moscatelli

    (Bank of Italy)

Abstract

Generative Artificial Intelligence (Gen AI) represents a revolutionary shift in the field of Artificial Intelligence. Its ability to solve complex cognitive tasks and to create original material may enhance productivity in a wide range of work activities. In this paper we use data from the Bank of Italy's Conjunctural Survey on Italian Households for the period between August and September 2024 to provide empirical evidence on the socio-demographic factors influencing Gen AI adoption, to assess the level of trust in AI-based services compared to human-managed alternatives, and to examine expectations regarding Gen AI's impact on the job market. Results indicate that a quarter of respondents used Gen AI tools in the 12 months preceding the survey, and 10 per cent used them at least once a week. Use of Gen AI was more common among men, younger respondents, and workers in the ITC, professional, and education sectors. Young workers and workers in the ITC sector also reported significantly higher expectations that Gen AI tools will increase their work productivity or provide them with new job opportunities.

Suggested Citation

  • David Loschiavo & Mirko Moscatelli, 2025. "Adoption and expected impact of Generative AI: evidence from Italian households," Questioni di Economia e Finanza (Occasional Papers) 929, Bank of Italy, Economic Research and International Relations Area.
    • Handle: RePEc:bdi:opques:qef_929_25
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    More about this item

    Keywords

    generative artificial intelligence; households; job market; digital divide;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • D10 - Microeconomics - - Household Behavior - - - General
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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