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Annual Survey of Micro, Small, and Medium Enterprises (MSMEs) In India: Leveraging E-commerce for the Growth of MSMEs

Author

Listed:
  • Tanu Goyal

    (Indian Council for Research on International Economic Relations (ICRIER))

  • Radhicka Kapoor

    (Indian Council for Research on International Economic Relations (ICRIER))

Abstract

The results of the survey suggest that MSMEs have witnessed significant gains by integrating with e-commerce platforms. Improved market access is the most widely reported benefit of integration. Therefore, it is unsurprising that a majority of integrated enterprises report their willingness to increase the share of e-commerce sales in their total sales in the future. It is important to highlight the fact that at present, the volume of sales made through e-commerce platforms account for a relatively smaller share of the firms’ total sales compared to those made through traditional routes. And therefore, there is significant scope for MSMEs to increase share of online sales in total sales. The survey also examines the use of digital payments among MSMEs and how integrating with e-commerce platforms impacts their ability to access finance. A majority of the surveyed MSMEs report using digital wallets and mobile payments as the most frequently used payment mode for doing business. On average, cash-based sales are found to be higher for non-integrated MSMEs compared to integrated firms. Further, the use of bank loans is found to be marginally higher among integrated firms compared to non-integrated firms.

Suggested Citation

  • Tanu Goyal & Radhicka Kapoor, 2023. "Annual Survey of Micro, Small, and Medium Enterprises (MSMEs) In India: Leveraging E-commerce for the Growth of MSMEs," Indian Council for Research on International Economic Relations (ICRIER) Report 23-r-06, Indian Council for Research on International Economic Relations (ICRIER), New Delhi, India.
    • Handle: RePEc:bdc:report:23-r-06
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    Keywords

    MSMEs; E-Commerce; Digital Wallets; icrier;
    All these keywords.

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