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From Streets to Screens: Utilizing Social Media to Transform Sales and Reach for Women Shuttle Traders in the "Informal Economy"

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  • Zhansaule Kimel

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  • Zhansaule Kimel, 2023. "From Streets to Screens: Utilizing Social Media to Transform Sales and Reach for Women Shuttle Traders in the "Informal Economy"," Business Digest 2023/23, Nazarbayev University, Graduate School of Business.
    • Handle: RePEc:asx:nugsbd:2023-23
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    File URL: https://drive.google.com/file/d/1XI5PgdsABRdm-IaWInf4jxLjGA673Nsw/view
    File Function: First version, 2023
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