Impact of digitalization factor on the residential values in UK and Sweden

The development of digital technologies that helped to integrate internet into every home has changed the world. This includes the opportunity to work online at home (e-office), to shop online (e-shops), or the possibility of renting your own home (e.g. Airbnb). Thereby, the digitalization factor has brought new challenges to property market, e.g., promoting working from home model decreases demand of office units; increasing online shopping reduces demand of retail units and increases demand for industrial units such like warehouses. According to Gartner, the digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; and it is the process of moving into a digital business (Gartner, 2019). The digitalization factor represents an impact of internet technologies on property market. The aim of this study was to examine the digitalization factor and its impact on residential property market dynamics in Sweden and the UK. The dynamics of residential property market have been analyzed by using both, quantitative and qualitative, data though application of narrative analysis and descriptive statistics. The data have been collected from the property and statistical databases, the academic literature, electronic sources, magazines and professional property market reviews. The research findings demonstrated that there is correlation between the digitalization factor and residential property market dynamics in both case study countries. However, the impact of digitalization factor on the residential property market dynamics variates in each case study country.